FOR IMMEDIATE RELEASE
BUILDING HOUSING LONGTIME PORTLAND GERMAN RESTAURANT DER RHEINLANDER SOLD
Restaurant to Close in First Quarter 2017; All Employees to Be Transitioned to Other Guten Foods-Owned Stores, Including a New Gustav’s Bargarten Scheduled to Open Late Next Year
PORTLAND, OR – (date) – Guten Foods, the owner of Der Rheinlander, Gustav’s and Gustav’s Bargarten restaurants today announced it has sold the building that houses the 50+ year-old, celebrated Der Rheinlander German restaurant to Portland-based property developer Venerable Properties, according to Guten Foods CEO Suzeanne Mager.
The sale will close on Friday, September 30. All Der Rheinlander employees will have the opportunity to stay on until the restaurant closes its doors, which will happen sometime in first quarter 2017, after which they will be offered positions at other Guten Foods locations.
“This decision didn’t happen overnight; we’ve been discussing it for a long time,” Mager said. “I have bittersweet feelings about it, of course. But I feel it’s the right thing to do, especially considering today’s Portland food scene. It has been evolving, and so must we.”
Mager said all current employees in good standing will be offered raises and positions at other Guten Foods locations, including Gustav’s restaurants in Portland, Tigard, Clackamas and Vancouver, WA, and Gustav’s Bargarten at Keizer Station in Keizer. A new Gustav’s Bargarten is scheduled to open at Cedar Hills Crossing in late 2017, which will also offer opportunities for current Rheinlander employees.
“We have hosted three, and in some cases four generations of customers at Der Rheinlander,” Mager said. “A number of our employees met their spouses here, started families of their own and, later, some of their children grew up to work in the restaurant themselves. We’ve hosted engagements, wedding rehearsal dinners and receptions; catered anniversaries, wakes and memorials; and provided a venue for holiday parties and celebrations of all kinds— many important milestones and significant life events.”
Venerable Properties, led by president/broker Craig Kelly, who represented the Der Rheinlander transaction, is the company responsible for redeveloping Washington High School into a mixed-use project that houses creative office space and performance venue Revolution Hall; the White Stag building, which serves as the Portland campus of University of Oregon; and the Ladd Carriage House, among many other noted properties throughout the city and beyond.
(quote from Craig Kelly)
A Portland tradition since 1963, Der Rheinlander was founded by Portland’s original celebrity chef, Horst Mager, a third-generation chef from in Wiesbaden, Germany, where both his father and grandfather were chefs. Mager began working in his father’s restaurant at a young age and eventually received formal training before coming to the United States in 1958. In the 1990s, one of his daughters, Suzeanne, purchased the company, ensuring the Mager family tradition would live on for future generations. Today, Suzanne Mager continues to own and operate both Der Rheinlander and Gustav’s, with five locations—including Gustav’s Bargarten at Keizer Station in Keizer, Oregon, which opened in 2015—introducing fresh new concepts while maintaining the heritage Horst worked so hard to create